76% of households read direct mail ads.
39% of people tried a business for the first time because of direct mail advertising
Direct mail generates 78% of donations for non-profits organizations
66% of direct mails are opened by consumers.
Print advertising such as direct mail and magazines are still relevant and effective. There is a common misconception by small business owners that digital marketing should be the only focus. Data across numerous industries and vertical markets demonstrates a lift in potential revenues when an omnichannel and multi-channel (combination of print, digital and other marketing) approach is used for consumer messaging. Print can be particularly effective in reaching specific consumer groups in their homes.
- 143 Print Marketing Statistics That Will Surprise You, Brandon Stapper (November 10, 2018)
- 4 out of 5 Small Business Owners Say Print Materials Help Them Stand Out, Michael Guta (May 3, 2018)
- 5 Print Marketing Materials To Increase Your Sales, James Phoenix (August 20, 2018)
Related McCabe Media Services
Consumer Mailing Lists starting at 4 cents per record
Business Mailing Lists starting at 11 cents per record
Addressing Services – never waste money on postage again
Full Conceptual Design
Custom quote any size direct mail piece with any paper or finish
5,000 4.25×6” Standard Postcards for only $329
5,000 6×8.5” Jumbo Postcards for only $649
5,000 6×11” Colossal Postcards for only $875
5,000 Premium Tri-Fold Brochures for only $888
5,000 Door Hangers for only $699
Unlimited Monthly Graphic Design for as low as $750/month (or available for $150/hour)
Please note that design services are included at no additional charge with many of our other services
You own the final product along with native Illustrator/InDesign/Photoshop files
Our designers utilize the latest Adobe professional creation and editing software
As little as $39.95/month per U.S.-based phone number
Using a unique phone number that directs all calls to your business line, you’ll be able to track, record, and play back all the phone calls you receive from certain web pages, emails, and other marketing campaigns. Instantly understand your return on investment. Never guess what’s working again!
Photography & Video Production
Please note that our monthly comprehensive service clients get our McCabe Media Signature Content Sessionssm included at no additional charge (a $500+ ongoing monthly additional value)
Professional Photography for as little as $85/hour
Video Production & Editing for as little as $150/hour
Please note: McCabe Media LLC does not endorse nor do we have ANY partnership with RSVP. However, many of our clients use their service and we do actively recommend their services. We provide active management, third-party fiduciary consulting, graphic design, campaign planning and more to our client-partners. RSVP is one of many vendors we recommend to accomplish successful marketing and sales strategies. The information below has been copied and/or adapted from publicly available sales collateral obtained from RSVP. While we encourage you to contact us at (513) 400-6002 to inquire about using a service like this, their direct contact information follows below:
The RSVP Secret Sauce! 60% of your success is determined by our mailing list. 10% by design and 30% the actual offer. Our proprietary mailing list is updated monthly, consisting of the most-exlusive, owner-occupied homes.
More than half of U.S. income is still concentrated in one of five households. One thing that hasn’t changed in the last decade is that the top households in the U.S. (21%) still have 60% of all earned income and 70% of consumer wealth. 80/20 Rule! We know that 80% of all discretionary spending purchases are made by the top 20% of consumers in your market.
Affluent households are still twice as likely to buy and when they do, they spend 3.2 times more than the average household in many categories, such as home improvement products and services, high-end retail items, health and beauty services, entertainment and travel, professional services, and fine dining!
2019 RSVP Mailing Schedule – February 4, March 18, May 1, June 17, August 1, September 8, October 14, November 18 (Best of City Collection)