Multi-Channel / Omnichannel Marketing
Omnichannel marketing is an approach that provides customers with a completely seamless and integrated shopping experience from the first touchpoint to the last. That means that each channel works together to create a unified message, voice, and a brand for your company.
What’s the Difference Between Multichannel and Omnichannel?
The lines are so blurred here, and the debate so frequent, that we want to help draw a distinction between the two. At their core, there does not appear to be much of a difference. Take their definitions for instance:
Multichannel marketing refers to the ability to interact with potential customers on various platforms. A channel might be a print ad, a retail location, a website, a promotional event, a product’s package, or word-of-mouth.
Omnichannel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless.
Upon first glance, it seems as though the aim of each approach is to interact with consumers via an assortment of different channels, but although the terms may appear to be only subtly different, the true meanings and resulting strategies lead companies down two distinctly different paths.
“We believe in a multi-channel approach to give our clients and prospective clients an opportunity to communicate with us in the method that’s easiest for them.”