McCabe Media Interview on Local12 USBank BusinessWatch presented by the Cincinnati Business Courier

By |2019-05-22T22:15:11+00:00May 22nd, 2019|Cincinnati Events, Consumer B2C Marketing Strategies, Food & Entertainment, Marketing Tips & Strategy for Small Business, Press Release, Print Marketing, Websites|

Michael Shawn McCabe was featured on the US Bank BusinessWatch (aired on Local12 WKRC) presented by the Cincinnati Business Courierdiscussing the American Business Journal cover story “Is there P.R. in that?” and the accompanying local cover story “Cincinnati restaurants get creative with their marketing efforts”. American Business Journal May 2019 Cover Story: The secret ingredient: Should [...]

Reaching Consumers at Home: How to Market in 2019 Series: Part 1

By |2018-12-21T03:35:15+00:00December 21st, 2018|Consumer B2C Marketing Strategies, Direct Mail, Marketing Tips & Strategy for Small Business, Print Marketing|

76% of households read direct mail ads. 39% of people tried a business for the first time because of direct mail advertising Direct mail generates 78% of donations for non-profits organizations 66% of direct mails are opened by consumers. Summary Print advertising such as direct mail and magazines are still relevant and effective. There [...]