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Annual Letter
to our Clients and Colleagues

January 2024 • McCabe Media

Digital transformation that grows revenue with the power of AI.

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Valued Clients, Colleagues, and Partners,

Thank you to our client-partners who allow us to work within their businesses each day. We approach every opportunity to serve our clients with tremendous gratitude. McCabe Media exists solely to provide growth for our clients and as an ever-evolving framework for prosperity for all of our families and loved ones. It is with this wide-eyed, passionate focus and determination that we proudly celebrate our most successful year ever and ambitiously look forward to an exponentially prosperous future.

We chose to delay our update until the end of the month far from the Holidays and well beyond the typical roundups and end-of-year empty sales messaging. The intent of this relatively lengthy update is to inspire, organize efforts, and provide clear pathways and options to our clients. However, we selfishly believe that this guide will inspire new business and engage our prospective clients as well. This will be valuable to any entrepreneur, small business owner, or decision-making business professional as they navigate the new landscape of marketing, advertising, and business development.

In 2023, McCabe Media was again named a ‘Top Digital Marketing Agency – Cincinnati’ for the third year in a row by Neilsberg. Clutch recognized us as a ‘Top Advertising Company – Dayton’. We have retained top recognition as a 5-star recommended agency with Bark. We’ve opened a new office in the hospitality capital of America and the No. 1 city in the U.S. according to Travel + Leisure, Charleston, South Carolina. United Artist’s Comedy Touring hired us to develop and manage the tour app and digital marketing for actor and comedian Eric André in both the United States and Australia. Our emerging work with leading artists inspired us to open an Entertainment Division. Special thank you to actor/comedian/producer Skyler Stone for his incredible assistance in developing this fast-growing segment of our agency.

We’ve organized a cutting-edge industry update focused on the needs of small business. While always aiming to inspire growth, we also have some big ideas that we feel are critical for the understanding, planning, and successful execution of growth marketing in 2024 and beyond. You will need to have a deep understanding of how the internet is changing and what Google, Apple, Meta and others within government are doing to limit and restrict your current abilities: The Cookie Monster. We continue to educate against “pretty Instagram”, pointless TikTok trends, and useless organic posts to social media in favor of targeting: Your Business Isn’t a Movie Studio. As AI changes SEO you will need to focus on how voice, AI, regulations, and new devices obscure the traditional role of links within Google: The Content King is Dead. We’ve simplified key strategies into our new Small Business Marketing Playbook.

Orwell, our proprietary generative AI platform, has experienced remarkable growth. Our “AI for All” AGI combines large language model capabilities with specific organizational information to create personalized digital experiences, optimizing customer interactions and decision-making. We are committed to digital transformation that grows revenue with the power of AI. As regional leaders in artificial intelligence, we were one of the first agencies in America to be approved for OpenAI’s ChatGPT-4 API for sophisticated custom automation. We continue to lead in the minute-by-minute evolution of large language models, digital transformation and artificial generative intelligence.

McCabe Media has the most success working with service-focused organizations such as law firms, healthcare providers, and restaurants while building tremendous prowess in digital sales for some of the best apparel and eCommerce brands in the country. We work directly with owners and C-Suite leadership teams to create new shareholder value, drive revenue, and reduce costs through digital transformation. We want to work with you. Let’s grow. Text us at 513-535-4230.

Respectfully,

Michael Shawn McCabe
President, McCabe Media LLC
michael@mccabemedia.com
(513) 400-6002 Option 3
(513) 535-4230 Mobile

Special thank you and grateful recognition to Kare Backstrom, Mike Hammond, and Mark Godbey. I owe any success I have to the wisdom, experience, encouragement, and direct support that these great men have graciously given me.

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Big Ideas
2024

Conversational Marketing + AI Chatbots

The rise of AI-powered chatbots and conversational interfaces will reshape customer interactions. These tools will not only handle customer service inquiries more efficiently but also engage in proactive, personalized marketing conversations, guiding customers through the buying process in a more interactive and engaging way. Play the video to hear an actual AI sales call from an abandoned cart interaction.

Immersive Experiences through AR/VR and Metaverse Marketing

Augmented Reality (AR) and Virtual Reality (VR) will continue to grow, providing immersive and interactive experiences for consumers. Brands will increasingly explore metaverse environments for advertising and creating unique customer experiences, expanding beyond traditional digital and physical channels. Spatial computing will take a giant leap forward into your living room as Apple launches their Apple Vision Pro in February 2024.

Data Privacy and First-Party Data Strategies

With increasing concerns around data privacy and the phasing out of third-party cookies, brands will focus on building their first-party data capabilities. This shift will involve more transparent data collection methods and an emphasis on building trust with consumers regarding their data.

AI-Driven Personalization at Scale

Personalization will continue to be a major trend, but with advancements in AI, businesses will be able to personalize customer experiences at an unprecedented scale. This includes personalized marketing messages, product recommendations, and customer journeys, all tailored to individual preferences and behaviors.

Integration of Offline and Online Marketing Strategies

The blurring lines between offline and online marketing will lead to more integrated and omnichannel approaches. Brands will leverage data and technology to create a seamless customer experience, ensuring consistency and personalization across all touchpoints, from physical stores to digital platforms.

Sustainability & Ethical Marketing

As consumers become more environmentally conscious, sustainability will become a key component of marketing strategies. Brands will emphasize their commitment to sustainable practices and ethical considerations in their marketing messages, aligning with consumer values and social responsibility.

The Cookie Monster.

62%

62% of all internet users use the Google Chrome browser.

What is Google ending for advertisers in 2024? A lot.

  • Behavioral Targeting

  • Retargeting

  • Frequency Capping

  • Audience Extension

  • View-through Attribution

  • Dynamic Content Optimization

  • Brand Lift Studies

Google, the titan of the internet world, has announced a significant change that is set to redefine online advertising: the phasing out of third-party cookies in its Chrome browser. This move, echoing growing concerns about privacy and data security, is not just a technical update; it’s a transformation that will reshape how businesses connect with their audiences.

Understanding the Cookie Crumble
To grasp the magnitude of this change, one must first understand what third-party cookies are. These tiny bits of code have long been the backbone of digital advertising, enabling businesses to track user behavior across sites, gather valuable data, and tailor advertisements accordingly. They’ve been instrumental in the rise of targeted advertising but have increasingly come under scrutiny for privacy issues.

Impact on Small Business Advertisers
For small business advertisers, who have relied heavily on third-party cookies for targeted campaigns and audience insights, this shift presents both challenges and opportunities. The immediate impact is clear: diminished targeting precision and potential dips in advertising effectiveness. However, it’s the long-term considerations that are sparking a revolution in digital marketing strategies.

Innovative Strategies for a Cookie-less World
In response to these changes, marketing agencies are pivoting towards innovative, cookie-less strategies. A significant focus is now on harnessing first-party data—information collected directly from customers. This shift not only aligns with privacy-centric trends but also opens avenues for more personalized and meaningful customer interactions.

Moreover, contextual advertising is making a comeback. This technique, which aligns ads with the content of the webpage, rather than the user’s past behavior, is seeing renewed interest for its relevance and privacy-friendly approach.

Emerging technologies are also playing a pivotal role. Artificial Intelligence (AI) and machine learning are being leveraged to analyze customer data more effectively, predicting behaviors and preferences with minimal privacy invasion.

The Road Ahead: Adaptation and Resilience
The removal of third-party cookies isn’t the end of digital marketing as we know it; it’s a new beginning. It’s a call for marketers to be more innovative, more empathetic towards consumer privacy, and more focused on creating genuine value for their audiences.

The Content King is Dead

The Shifting Paradigm in Digital Marketing
For years, the mantra ‘Content is King’ has dominated the marketing world. However, as we delve deeper into 2024, a new trend is emerging, particularly for small businesses. The focus is shifting from content-driven strategies to targeted, sponsored, and paid digital advertising. This transition is driven by the need for immediate visibility, cost-effectiveness, and measurable results.

The Limitations of Content-Centric Strategies
While content creation is a valuable tool for brand building and engagement, it comes with significant challenges. Creating high-quality, SEO-optimized content is a long and expensive process, often taking months to yield tangible results. For small businesses, this delay can be a critical setback. A study by Moz revealed that only 5.7% of pages rank in the top 10 search results within a year of publication, highlighting the slow and uncertain nature of content-based SEO.

The Rising Power of Paid Digital Advertising
In contrast, targeted and sponsored digital advertising offers immediate visibility and precise audience targeting. Platforms like Google Ads and Facebook Ads have revolutionized the advertising space, allowing businesses to appear at the top of search results and in contextually relevant online environments. According to a Google Economic Impact Report, businesses make an average of $2 in revenue for every $1 they spend on Google Ads, showcasing the high ROI potential of paid advertising.

Contextual and Behavioral Targeting: The Game Changers
The advent of sophisticated targeting options has further elevated the appeal of digital advertising. Contextual targeting allows ads to appear alongside relevant content, enhancing their effectiveness. Behavioral targeting takes this a step further by reaching users based on their online behaviors, interests, and past interactions. Data from Statista indicates that click-through rates for behaviorally targeted ads are twice as high as non-targeted ads, underscoring their efficiency.

Cost-Effectiveness and Measurability
For small businesses operating with limited budgets, the cost-effectiveness and measurability of digital advertising are unparalleled. Unlike content strategies, where ROI can be nebulous, digital ads offer clear metrics like click-through rates, conversion rates, and cost per acquisition. These metrics enable businesses to adjust their strategies in real-time, optimizing their advertising spend for maximum impact.

A New King in Town
As the digital landscape continues to evolve, the once-reigning king – content – is being dethroned by the targeted precision and immediate impact of digital advertising. For small businesses seeking to make a significant impact in a crowded online world, the message for 2024 is clear: investing in targeted, sponsored, and paid digital advertising offers a more direct, cost-effective, and measurable path to success.

Your business isn’t a movie studio.

In 2024, video continues to reign supreme in the marketing world. Recent studies show that over 80% of all internet traffic is now video content. This staggering statistic is a clear indicator of video’s unparalleled effectiveness in capturing audience attention in an increasingly digital world. But your business isn’t a movie studio and you cannot pay employees to play on TikTok all day.

Video Marketing: A Statistical Overview
The power of video in marketing is undeniable. According to a recent survey, 92% of marketers who use video say it’s an integral part of their marketing strategy, up from 78% in 2020. This shift is not just a trend but a fundamental change in how brands engage with their audiences. Moreover, 88% of marketers report that video marketing provides them with a positive ROI, a significant jump from the previous year’s figures.

Short-Form Videos: The New Darling of Digital Marketing
Short-form videos have emerged as a dominant force. Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized the way brands tell their stories, offering bite-sized, engaging content that resonates with the fast-paced lifestyle of modern consumers. These platforms have not only diversified content creation but have also opened new avenues for audience engagement and brand visibility.

Interactive and Shoppable Videos: Enhancing User Experience
2024 has seen a surge in interactive and shoppable video content. Brands are increasingly using interactive elements in their videos, such as polls, quizzes, and clickable links, to engage viewers and gather valuable data. Shoppable videos, which allow viewers to purchase products directly through the video, are transforming the e-commerce landscape, offering a seamless integration of content and commerce.

Live Streaming: Authentic Engagement in Real-Time
Live streaming continues to be a powerful tool for real-time engagement. Platforms like Facebook Live, Instagram Live, and Twitch are enabling brands to connect with their audiences in a more authentic and spontaneous way. Live Q&A sessions, product launches, and behind-the-scenes glimpses are just some of the ways brands are using live streaming to enhance their connection with their audience.

The Importance of Video SEO
With the proliferation of video content, Video SEO has become crucial. Optimizing video for search engines is no longer an afterthought but a necessity. This includes using relevant keywords in titles, descriptions, and tags, as well as ensuring video content is accessible and engaging to maximize viewer retention rates.

Video is the Right Now of Marketing
As we move further into 2024, it’s clear that video is not just a part of the marketing landscape; it’s at its forefront. The brands that succeed will be those that embrace the versatility, creativity, and effectiveness of video marketing. From storytelling and brand building to e-commerce and customer engagement, video offers an unmatched array of tools for marketers looking to make an impact in the digital age.

@tiktok Join us as we look back on 2023’s most memorable trends, creators and moments with our community: let’s scroll back to the best of this #YearOnTikTok ♬ original sound - TikTok

Small Business Marketing Playbook 2024

Get your FREE copy of our new book.

Industry Update: Marketing, Advertising, Business Development, MarTech

AI-Powered Personalization & Co-creation

AI is increasingly playing a pivotal role in marketing strategies. Marketers are using AI to analyze customer data for highly personalized content. It’s also essential for marketers to co-create with AI, blending technical skills with human reasoning and creativity​​​​.

SEO Trends

Search engines are becoming more user-centric and technology-driven, with AI and machine learning shaping the future of SEO. Google’s Search Generative Engine (SGE) is set to transform the search experience, making it more conversational and reliant on AI-generated content​​.

Influencer Marketing Shifts

Influencer marketing continues to grow, with a notable shift towards micro-influencers over celebrities. This trend reflects a preference for authenticity and content quality, aligning more with brand values and cost-effectiveness​​.

eCommerce Advertising Trends

Amazon leads in eCommerce advertising, with its ad revenue growing significantly due to its high ROI and consumer preference. Marketers are also experimenting more with native ads, which are proving effective in blending seamlessly with user content​​.

Audio Digital Marketing Trends

The rise of digital audio content, including podcasts and music streaming services, has made audio advertising an important trend. It’s cost-effective, personalized, and can reach audiences through various digital media​​.

Value Mindset and Enhanced Loyalty Programs

In the current economic climate, customers are focusing more on value in their buying decisions. This trend emphasizes the importance of loyalty programs and customer-centric approaches for retail marketers​​.

Rise of Challenger Brands

Smaller, more agile brands are expected to challenge established concepts and consumer needs, pushing large brands to improve their agility and customer-centricity​​.

Social Media Marketing Evolution

Long-term influencer-brand relationships, live streaming, video-based content, and user-generated content are key trends in social media marketing, with a focus on authenticity and engagement​​.

New Ad Targeting Solutions

With the phasing out of third-party cookies, brands are seeking alternative targeting solutions to continue delivering personalized content and ads. This will likely rely on AI modeling to understand buyer behavior​​.

Profitable Growth > Vanity Metrics

There’s a shift in focus from superficial growth metrics to actions that deliver tangible profits, emphasizing value and long-term sustainability​​.

Investment in AI Training

As AI becomes more integral to marketing, there’s an increasing need for AI training and development initiatives to help marketers leverage AI technology effectively​​.

Sustainability & Social Responsibility

These have become key factors in marketing, with consumers increasingly supporting brands that prioritize ethical and sustainable practices​​.

Content Diversity

Brands are diversifying content to cater to a global and multicultural audience, emphasizing the importance of content localization and cultural sensitivity​​.

Data Privacy & Compliance

As data privacy regulations evolve, it’s crucial for marketers to align their practices with these changes, ensuring transparent and secure data handling​​.

How are Small Businesses using AI?

  • AI-Driven Chatbots for Customer Service: Many small online retailers and e-commerce businesses use AI-powered chatbots to enhance customer service. These chatbots can handle inquiries, provide product recommendations, and assist with orders, allowing the business to offer 24/7 customer service without the overhead of additional staff.

  • Personalized Marketing Automation: Small businesses in digital marketing are utilizing AI to personalize email marketing campaigns. AI algorithms analyze customer data to segment audiences and tailor messages based on individual preferences, leading to higher engagement and conversion rates.

  • Inventory Management and Forecasting: Small retail businesses are using AI for inventory management, leveraging predictive analytics to forecast demand and optimize stock levels. This reduces waste, saves costs, and ensures that popular items are always in stock.

  • AI-Powered Analytics for Websites: Small businesses with online presence use AI tools to analyze website traffic and user behavior. This helps them understand customer preferences and improve the website layout, user experience, and content strategy.

  • Custom Product Recommendations: Small e-commerce platforms are employing AI to provide personalized product recommendations to visitors. By analyzing past browsing and purchase history, AI can suggest products that a customer is more likely to be interested in.

  • Automated Bookkeeping and Financial Analysis: Some small businesses are adopting AI-driven financial software for bookkeeping, expense tracking, and financial analysis. These tools can automate repetitive tasks and provide insights into financial health, cash flow, and profitability.

  • AI in Real Estate for Property Analysis: Small real estate firms use AI to analyze property values, predict market trends, and provide clients with data-driven insights for buying, selling, or investing in properties.

  • Healthcare Diagnostics and Telemedicine: Small healthcare startups are using AI for diagnostic tools, telemedicine, and personalized patient care plans. This includes AI-driven apps for monitoring health metrics and providing medical advice based on AI analysis.

  • AI for Content Creation: Small content creation agencies use AI tools to generate ideas, create draft content, and optimize SEO. These tools can help in producing more content at a faster pace, keeping up with the demands of digital marketing.

  • Predictive Maintenance in Manufacturing: Small manufacturing units implement AI to predict when machines require maintenance. This predictive maintenance helps in reducing downtime and increasing efficiency.

  • Social Media Insights and Engagement: Small businesses use AI tools to analyze social media trends, monitor brand mentions, and engage with audiences. AI can suggest the best times to post and identify high-engagement content strategies.

  • Custom Tailoring Services: Some small fashion businesses use AI for custom tailoring. Customers input their measurements online, and AI algorithms suggest the best fit and styles, providing a personalized shopping experience.

Artificial Intelligence in the Real World

They launched a campaign called “Coca-Cola Y3000 Zero Sugar,” allowing consumers to scan a QR code on Coke cans to access the Coca-Cola Creations Hub. Here, consumers can customize their vision of the future using AI, including a feature that generates a futuristic image through AI. Coca-Cola is also testing an AI vending machine for pre-ordering products​

Uses AI for customizing products in their apps like Nike SNKRS and Nike Training Club. AI helps in collecting data to understand customer preferences for new product launches.

Implements AI in various ways, including chatbots for customer queries, the Sephora Visual Artist for virtual makeovers, Color IQ for finding matching makeup shades, and Fragrance IQ for scent sampling.

Amazon uses AI extensively for product recommendations, warehouse logistics, and the functioning of its voice assistant, Alexa. Their AI algorithms analyze customer behavior, preferences, and purchase history to personalize shopping experiences and optimize their supply chain.

Spotify’s AI-driven algorithms analyze listening habits to personalize music recommendations through its “Discover Weekly” and “Daily Mix” playlists. This AI application enhances user experience by introducing them to new music tailored to their tastes.

Netflix employs AI to personalize viewer recommendations, optimizing content discovery and user engagement. Their algorithms analyze viewing history, search queries, and even the time spent on selections to tailor content suggestions.

Starbucks uses AI for its Deep Brew program, which includes predictive analytics for personalized marketing, optimizing inventory, and managing staffing levels. This AI integration helps enhance customer service and operational efficiency.

Airbnb utilizes AI for dynamic pricing, which helps hosts optimize their pricing based on demand, seasonality, and other factors. Additionally, AI algorithms are used to personalize search results for users based on their preferences and past behavior.

Tesla’s Autopilot feature is a prominent example of AI application in the automotive industry. It uses AI for real-time decision-making to enable features like adaptive cruise control, lane keeping, and self-parking.

Walmart uses AI in various aspects, including managing its supply chain, optimizing inventory, and even in-store robots that scan shelves for inventory levels. Their AI efforts are geared towards improving efficiency and customer experience.

Adobe leverages AI in its Adobe Sensei platform, which enhances creative software capabilities. AI is used for features like image editing suggestions, content personalization, and automating repetitive tasks in design and marketing workflows.

Bank of America’s AI-driven virtual assistant, Erica, assists customers with banking tasks, provides financial guidance, and helps in personalizing banking services.

Salesforce’s AI component, Einstein, integrates with their CRM platform to provide predictive analytics, natural language processing, and automated task management, enhancing business insights and customer relationships.

Mastercard uses AI for fraud detection and prevention. Their AI systems analyze transactions in real-time to identify and prevent fraudulent activities, enhancing security for cardholders and merchants.

Beyond search, Google uses AI in various products like Google Photos for image recognition and sorting, Google Translate for language translation, and in its self-driving car project, Waymo. AI is integral in improving search algorithms, ad targeting, and content recommendation on YouTube.

LinkedIn employs AI for job recommendations, content curation, and to improve networking among its users by suggesting relevant connections, jobs, and learning opportunities based on their profile and activity.

Microsoft Teams uses AI to enhance user experience with features like background blur in video calls, automatic meeting transcription, and real-time language translation for inclusive and effective communication.

Oreo used AI to analyze social media trends and consumer preferences to create new cookie flavors, demonstrating AI’s role in product development and market research.

Disney uses AI to personalize visitor experiences in its theme parks with wearable MagicBands that track guest preferences and activities, allowing for customized interactions and reducing wait times for attractions.

Domino’s employs AI for order predictions, delivery route optimization, and even in experimenting with AI-powered delivery robots, enhancing operational efficiency and customer service.

Under Armour’s Connected Fitness platform uses AI to provide personalized health and fitness guidance to users, analyzing their workout data to offer tailored fitness plans and nutrition advice.

In agriculture, John Deere integrates AI in its equipment for precision farming, using data analytics and machine learning to optimize planting, harvesting, and soil management, enhancing yield and efficiency.

Duolingo’s AI algorithms personalize language learning by adapting to the user’s learning pace and style. AI assists in creating a customized learning path that enhances language acquisition effectiveness.

GE uses AI in predictive maintenance for its industrial equipment. By analyzing data from sensors, GE can predict when machinery needs maintenance before it breaks down, saving costs and improving safety.

Watson Health uses AI for medical diagnoses and treatment recommendations. It analyzes medical literature and patient data to assist healthcare professionals in making more informed decisions.

Unilever employs AI for market research, product development, and supply chain optimization. AI helps in analyzing consumer trends and feedback to guide product innovations and improve supply chain resilience.

McCabe Media LLC logo - Cincinnati, Ohio Marketing and Advertising Agency

How will you use AI to grow in 2024? McCabe Media can help.

AI TOOLS FOR BUSINESS

Generative AI tools you can use in your business today.

OpenAI’s ChatGPT-4 Plus

ChatGPT-4 is a highly advanced AI tool that offers versatile conversation and content generation capabilities, streamlining customer interaction, content creation, and business decision-making for small business owners. The Plus version is $20/month.

Midjourney

Midjourney is an innovative AI platform that specializes in generating unique visual content and design ideas, aiding small business owners in enhancing their branding and marketing materials.

Orwell

McCabe Media launched Orwell, a generative AI-driven platform, aiming to enhance customer understanding and digital experiences in various industries, starting with our diverse clients. Orwell combines large language model capabilities with specific organizational information to create personalized digital experiences, optimizing customer interactions and decision-making. Available for as little as $5/month per user for your organization.

2024 McCabe Media Pricing

New clients only. No change to current client rates under valid contract.

AGENCY OF RECORD

$2750monthly
  • Monthly Project Management, Campaigns, and Reporting
  • One-Year Contract
  • eCommerce Website
  • 10 Social Media Posts per week to 4 Platforms
  • 2 Email Campaigns + SMS/MMS Text Campaigns
  • 15 Graphic Design Projects
  • One Photography Session
  • One Videography Session
  • Digital Ad Management (Cost + 10%)
  • Press Release Creation & Distribution
  • Media Buying (Commissions)
  • Weekly Reports
  • Project-based Copy Creation
  • Basic SEO included
  • Basic AI/GPT Integration
  • 1 Hour of Consulting
  • Project-based Limited Sales Support
  • SSL+Hosting Included
  • +$500/month per location

CHIEF MARKETING OFFICER

$3800monthly
  • Pro-Active, Daily Project Management, Campaigns & Realtime Reporting
  • One-Year Contract
  • Custom Mobile App + eCommerce Website
  • Unlimited Social Media Management
  • Unlimited Email + SMS/MMS Text Campaigns
  • Unlimited Graphic Design
  • Two Photography Sessions
  • One Videography Session
  • Digital Ad Management (No commission/fee)
  • Comprehensive PR Management
  • Commission-free Media Buying
  • Custom Dashboards/Comprehensive Reports
  • Unlimited Copy Creation
  • Weekly SEO Optimization
  • AI Digital Transformation
  • Comprehensive Consulting
  • Account-Based Sales & Lead Nurturing
  • SSL+Hosting Included
  • ADA, HIPAA, GDPR Compliance
  • Up to 3 Locations (+$500/month per location)

STARTUP

$1500monthly
  • Basic Marketing Help
  • 3-Month Contract
  • One-Page Website/Landing Page
  • 5 Social Media Posts per week to 2 Platforms
  • 1 Email Campaign
  • Limited Graphic Design
  • Limited Stock Photography
  • NO Videography
  • Digital Ad Management (Cost + 15%)
  • NO Public Relations Management
  • NO Media Buying
  • Monthly Report
  • Limited Copy Creation
  • NO SEO Service
  • NO AI Services
  • NO Consulting
  • NO Sales Assistance
  • Discounted SSL+Hosting Required ($600/yr)
  • Single Location

Rates for new clients only. Does NOT impact existing clients under contract. Our hourly rate is $300/hr. Minimum of 3 hours.

Would you like a custom proposal? We can customize and price a marketing program just for you. We also offer flat-fee contracted pricing for any project. Call 513-400-6002 or michael@mccabemedia.com

2025+

Marketing Strategy Beyond Imagination

Quantum Computing for Market Prediction and Personalization
Harness the power of quantum computing to analyze massive datasets at unprecedented speeds. This approach allows for incredibly sophisticated market prediction models and hyper-personalization strategies. By understanding consumer behavior and market trends at a deeply granular level, quantum computing can help in crafting marketing strategies that are not only reactive but predictive, staying several steps ahead of consumer needs and competitor moves.

Neuromarketing Integration
Neuromarketing involves using neuroscience and psychological principles to direct consumers towards certain marketing actions. This could include using biometric data (like eye tracking and heart rate monitoring) to gauge consumer responses to marketing materials in real-time, allowing for immediate adjustment and personalization. By understanding the subconscious reactions of consumers, marketers can tailor their approaches to resonate on a deeper psychological level, potentially improving engagement and conversion rates.

Autonomous Drone-Based Marketing and Delivery Systems
Integrate autonomous drones not just for advertising, but as a part of a comprehensive marketing and delivery system. These drones could be used for hyper-localized marketing, delivering personalized advertising messages or samples directly to consumers in specific locations. Additionally, they could be utilized for instant product deliveries, enhancing customer satisfaction through speed and convenience. This approach combines the wow-factor of cutting-edge technology with practical, immediate benefits to the consumer, setting a brand apart in both innovation and customer service.

These strategies represent the forefront of marketing technology and theory, blending advanced tech, psychological insights, and innovative delivery methods to create truly cutting-edge campaigns. They require significant investment in both technology and expertise but have the potential to place a brand at the pinnacle of marketing innovation.

Michael Shawn McCabe

Connect with Shawn on LinkedIn

Michael Shawn McCabe is a digital agency Principal with over 20 years of business development experience within Fortune 500 and small, independent service-focused firms.

One of the first OpenAI Researchers who has obtained early beta access to ChatGPT-4 and the latest OpenAI APIs as a developer.

Former Financial Planner/Insurance Agent and entrepreneur that has worked within a global law firm, a regional insurance broker, a national fee-based financial brokerage, and alongside countless small business and franchise owners to develop millions of dollars in new sales leveraging the latest technology.

Cincinnati Office
6597 Fayetta Dr
Fairfield Township, OH 45011

Office (513) 400-6002 Option 3
Mobile (513) 535-4230
michael@mccabemedia.com

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McCabe Media LLC - AI Consultant in Cincinnati, Ohio

Cincinnati • Charleston

Digital transformation that grows revenue with the power of AI.

6597 Fayetta Dr
Fairfield Township, OH 45011-0534
United States

D-U-N-S® Number: 07-617-7883

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